对于品牌年轻化,我们认为:一是企业面向市场,年轻人对品牌的认识和前些年不同,我们针对年轻人的需求,开发出相匹配的很多不同品类的产品,如现代简约的、工业风的产品。二是在营销上、互动方式上向年轻消费群体喜爱的方式侧重,营销活动的投放也会更倾向年轻的媒体平台投放,与他们沟通。蒙娜丽莎不会像其他行业针对年轻消费群做特定的产品区分,而是坚持自己的几点做法:一是专注做好品 For the brand rejuvenation, we think: First, the market-oriented enterprises, young people’s brand awareness and a few years ago, we focus on the needs of young people to develop a large number of different categories of products, such as modern minimalist, industrial Wind products. Second, in terms of marketing and interaction, it focuses on young consumers’ favorite ways, and marketing activities will be more likely to be put on young media platforms to communicate with them. Mona Lisa does not like other industries for the young consumer groups do a specific product differentiation, but insisted on their own practices: First, focus on doing good