在经济全球化的环境下,企业之间的竞争表现为企业所在的生态系统之间的竞争。因而,从生态理论的视角分析企业,把自然科学的理论应用到社会科学中是近年来研究企业的新趋势。本文分析了企业生态系统的结构,并对其构成要素进行了分析,指出了企业生态系统的属性特点。从企业生态系统的视角分析企业战略,将其与传统企业战略理论进行比较,提出基于生态系统的企业战略模型。该模型围绕现有的价值理念能否满足市场需求;评估系统风险,包括依赖风险和整合风险;创建价值创新和共享机制;进行绩效评价四个方面进行分析,并针对核心企业和缝隙型企业的不同战略诉求进行了区分。 In an environment of economic globalization, the competition among enterprises shows the competition among the ecosystems in which the enterprises are located. Therefore, analyzing the enterprises from the perspective of ecological theory and applying the theory of natural science to the social sciences is a new trend of researching enterprises in recent years. This paper analyzes the structure of the enterprise ecosystem and analyzes its components, and points out the characteristics of the enterprise ecosystem. From the perspective of the enterprise ecosystem, it analyzes the enterprise strategy, compares it with the traditional enterprise strategy theory, and proposes the ecosystem-based enterprise strategy model. The model revolves around the existing concept of value can meet the market demand; assess system risk, including relying on risk and risk integration; creating value innovation and sharing mechanism; performance evaluation of four aspects of analysis, and for core businesses and gap-type enterprises Different strategic appeal made a distinction.