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当今动态的市场经济情况下,连锁经营企业的竞争态势需要与时俱进不断推陈出新,本文结合了板材行业实际调查报告,SWOT分析以及对台州路桥阿辉装饰材料有限公司进行调研并以该公司为案例浅析,对行业优势进行最大化利用,使优势成为企业成长的推动力;对行业不足之处进行深入探究,查找薄弱之处的根源所在,提出改进方案;对市场机遇进行逐一分析,把握机遇契机;对未来威胁未雨绸缪,防患于未然。鉴于板材行业日益激烈的市场竞争,作为中小型经济体的连锁企业需结合自身实际情况选择最为准确的发展战略保持和创造竞争优势,以保证企业存活为最低要求谋求发展,以做大做强为目标制定战略。
In today’s dynamic market economy, the competitive situation of chain-operating companies needs to keep pace with the times and constantly introduce new products. This paper combines the actual investigation report of the board industry, SWOT analysis and research on Taizhou Luqiao Ahui Decorative Materials Co., Ltd. and uses the company as Case analysis, to maximize the use of the advantages of the industry, so that the advantages become the driving force for the growth of enterprises; in-depth exploration of industry shortages, to find the root causes of weaknesses, put forward improvement programs; one by one analysis of market opportunities, grasp Opportunity for opportunity; plan for future threats and take preventive measures. In view of the increasingly fierce market competition in the sheet metal industry, chain enterprises, which are small and medium-sized economies, need to select the most accurate development strategy based on their own actual conditions to maintain and create competitive advantages, in order to ensure that the company’s survival is the minimum requirement for development and to become bigger and stronger. Goal setting strategy.