翻译中译者既要忠实于中文旅游资料介绍,考虑其中的文化内涵,又要使译文在西方游客中有良好的可接受度。在此,运用社会符号学翻译法原理,就其核心之一的语用意义,分别从语用含义及其策略、关联理论等方面,针对新疆旅游资料的特殊性,简析社会符号学翻译法在旅游翻译中的应用。 Translators should be faithful to the introduction of Chinese tourism information, consider the cultural connotation, but also to make the translation of Western tourists have good acceptability. Here, using the principle of social semiotic translation, the pragmatic meaning of one of its core, respectively from the pragmatic meaning and its strategy, the relevance theory, etc., for the particularity of the tourism data in Xinjiang, analysis of social semiotic translation Application in Tourism Translation.