论文部分内容阅读
随着中国政府对外资开放流通及服务市场,面对国际化、多元化、全面化的竞争,中国的所有零售企业存在着同样的生存危机和发展机遇的挑战。“业态创新/差异化经营”成为诸多企业战略调整的方向性选择。企业成功取决于企业的经营与管理水平。经营和管理是不一样的,它们目的不一样,存在着既相互联系又相互区别的关系,经营讲的是商业模型、发展方向和效益。管理讲的是效率和成本。相对而言,在过去的市场环境下,中国的企业在经营上都比较成功,市场机会抓得好,效率上差一些,企业之间
With the opening up of the Chinese government to foreign capital and service of the market, facing the internationalized, diversified and comprehensive competition, all Chinese retail enterprises have the same challenge of survival crisis and development opportunity. “Format Innovation / Differentiated Management ” has become the direction choice of many enterprises to adjust their strategies. Business success depends on the level of business management. Business and management are not the same, they are not the same purpose, there are both interrelated and mutually different relations, business is about the business model, direction and effectiveness. Management speaks of efficiency and cost. Relatively speaking, in the past market environment, Chinese enterprises are more successful in their operations, with good market opportunities and less efficient ones. Between enterprises