论文部分内容阅读
竞争时代和消费者主权时代的到来,使市场调查成为企业生存和发展的必要条件。市场调查作为一个实践性活动,不仅要求有科学的组织管理,还要求有先进的分析技术和分析手段,然而最关键的是数据的可获得性和真实性。这是市场调查的起点,它直接决定了市场调查的工作效率以及可信度和实用价值。为了充分满足调查目的,为企业决
The advent of the era of competition and the era of consumer sovereignty make market research a necessary condition for the survival and development of enterprises. As a practical activity, market research not only requires scientific organization and management, but also requires advanced analytical techniques and analytical tools. However, the most crucial issue is the availability and authenticity of data. This is the starting point for market research, which directly determines the efficiency of the market survey work as well as the credibility and practical value. In order to fully meet the purpose of the investigation, for business decisions