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本文对我国乡村旅游发展的总体情况进行了总结,认为我国乡村旅游发展迅速、产业发展已具一定规模,在促进农民就业、提高农民收入、改善农村生产生活环境、加强城乡交流等方面都具有重要作用,但同时也存在旅游舒适度不高、乡村景观缺乏引导、旅游产品开发与营销品牌化不足、从业人员素质有待提升等问题。结合我国乡村旅游发展总体情况,以十八届三中全会决定精神、新型城镇化、建设美丽乡村为指导,在加强政府监管和政策支持、重视规划指导和行业管理、鼓励社会参与并优化利益分配机制、提高旅游产品和服务质量、强化推广促销和品牌建设共五个方面提出了政策建议。
This paper summarizes the general situation of rural tourism development in our country, and concludes that the development of rural tourism in our country is rapid and the industrial development has a certain scale, which is of great importance in promoting the employment of peasants, raising the incomes of peasants, improving the production and living environment in rural areas, and strengthening the urban-rural exchanges. However, there are also problems such as the low comfort of tourism, the lack of guidance of rural landscape, the insufficient branding of tourism product development and marketing and the improvement of the quality of employees. Combined with the general situation of China’s rural tourism development, guided by the spirit of the Third Plenary Session of the 18th CPC Central Committee, the new urbanization and the construction of a beautiful countryside, the government supervision and policy support should be strengthened. Planning guidance and industry management should be attached importance to encourage the participation of the community and optimize the distribution of benefits Mechanism, improve the quality of tourism products and services, strengthen the promotion and promotion and brand building a total of five aspects of the policy recommendations.