基于“985”高校图书馆网站的调查,从开展荐购服务的图书馆比例、栏目设置、荐购方式、荐购反馈、书目信息、是否提示查重等方面对其荐购服务现状进行分析,并在此基础上从完善荐购系统功能、荐购方式多样性、重视反馈和加大荐购宣传等方面提出优化我国高校图书馆网上荐购服务的建议。 Based on the investigation of the “985” university library website, the status quo of its referral service was evaluated from the aspects such as the proportion of library subscribing to service, the setting of columns, the way of recommending, the feedback of recommendation, the bibliographic information, Based on this, we put forward some suggestions on how to optimize our online library service in our country from such aspects as perfecting the function of recommender system, the diversity of the way of recommending, the importance of feedback and the promotion of recommending.