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炎热的夏天,总令人想起冰凉的饮品;眼前一亮,对面建筑物外墙的大型显示屏出现了一个大型饮品的广告,F4的言承旭在为“百事”做宣传。登时引起了我对百事的遐思;咦!一瓶百事可以用多少不同形态出现呢?你可以买一瓶两公升的巨型家庭装,或者是开派对的二十四罐装,也可以是1.25公升瓶装,也可以是500毫升的瓶装。再往深层次一点想,所有这些选择加起来就是一大堆的数据——不同的包装形式、订单的数据、推销的概念、存货的管理、销售的渠道等等。百事瓶装集团(PepsiBottling Croup PBG)是市值一百零五亿美元百事可乐环球跨国软性饮品企业旗下的子公司;这子公司拥有一个六千多人的行销队伍;他们要负责推销的,并非局限于推销百事,也要推销其它的饮料产品,比如是激浪(Mountain Dew)品牌、“水菲娜”(Aquafina)瓶装水和
The hot summer was always reminiscent of a cold drink; with a flash of light, an ad for a large drink appeared on a large display across the façade of the building, and Jerry Cheng of F4 advertised for Pepsi. How many bottles of Pepsi can take shape? You can buy a bottle of two liters of giant family home, or a party twenty-four cans, it can be 1.25 liters Bottled, it can be 500 ml bottle. Going deeper, all these options add up to a whole bunch of data - different forms of packaging, order data, marketing concepts, inventory management, sales channels, and more. Pepsi Bottling Group PBG is a $ 10.5 billion PepsiCo global multinational soft drink company under the subsidiary; the subsidiary owns a marketing team of more than 6,000; they are responsible for marketing, not limited to, To sell Pepsi, but also to promote other beverage products, such as the Mountain Dew brand, Aquafina bottled water and