汪涛,男,1970年出生,湖北省襄樊人,毕业于武汉大学商学院,获管理学博士学位。现任武汉大学经济与管理学院市场营销与旅游管理系主任、教授、博士生导师;中国市场学会常务理事、中国高校市场学研究会常务理事;《营销科学学报》编委。汪涛教授的主要研究方向:包括企业营销战略、顾客资产理论、本土化关系营销、竞争战略;他在《中国工业经济》、《经济管理》、《营销科学学报》、《中国软科 Wang Tao, male, born in 1970 in Xiangfan, Hubei Province, graduated from Wuhan University Business School with a Ph.D. in management. The current Wuhan University School of Economics and Management Marketing and Tourism Management Department, Professor, doctoral tutor; China Market Institute executive director of China University Market Research Association executive director; “Journal of Marketing Science” editorial board. Professor Wang Tao’s main research directions include: corporate marketing strategy, customer asset theory, localized relationship marketing, competitive strategy; he is in “China’s industrial economy”, “economic management”, “Journal of Marketing Science”, "China soft science