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青岛啤酒集团率先在全国啤酒行业推出了以“玉液琼浆——青岛啤酒欢迎您”为主题的工业旅游项目,并设计了两条工业旅游线,既可参观,又可购物。截至今年5月底,共接待参加工业旅游的中外游客近5万人次。海尔集团在1999年初也推出“海尔工业游”项目,将海尔独具魅力的人文景观、整洁有序的现代化生产线,琳琅满目的产品展室及中国首家由企业出资兴建的现代科技展馆——海尔科技馆作为旅游产品开发,形成既有现代企业特色,又具有旅游特点的工业旅游项目,吸引了大批中外游客的前往参观。据统计,1999年到海尔集团参观的中外游客已近24万人次。“海尔工业游”已成为岛城旅游新景观、新热点。由此,现代旅游业的一道新风景——工业旅游在我国迅速兴起,并因其独特的优势而显示出蓬勃发展的势头,同时也让
Tsingtao Brewery Co., Ltd. took the lead in launching the industrial tourism project under the theme of “Yuyin Qiongjiang - Welcome to Tsingtao Brewery” in the national beer industry and designed two industrial tourism routes that can both visit and shop. As of the end of May this year, a total of nearly 50,000 tourists from both China and foreign countries were entertained for industrial tourism. Haier Group also launched the “Haier Industrial Tour” project in early 1999, featuring Haile’s unique humanistic landscape, neat and orderly modern production lines, an array of products showrooms and the first modern technology pavilion funded by enterprises in China - Haier Science and Technology Museum as a tourism product development, the formation of both modern enterprise characteristics, but also has tourism characteristics of industrial tourism projects, attracting a large number of Chinese and foreign tourists to visit. According to statistics, nearly 240,000 Chinese and foreign tourists visited Haier Group in 1999. “Haier Industrial Tour ” has become a new city tour tourism landscape, a new hot spot. As a result, a new landscape of modern tourism - industrial tourism in China is rapidly emerging, and because of its unique advantages and showed the momentum of vigorous development, but also to