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一 CI计划的概念 企业形象统一设计(CORPORATE IDENTITY SYSTEMS)简称CI。是包括企业实体性与非实体性的整体经营策略。其主要宗旨和目的,就是把一个企业的过去、现在和将来,内部和外部,设计、生产和销售以及经营管理等各种因素,综合地、全面地考虑进去,有计划地调整目标和方向,把企业本身所希望在公众中形成的有别于其它企业的形象,通过鲜明的标准化、统一化的视觉形象体系(包括听觉、嗅觉)展示给公众,不管人们走到任何地方或在任何场所,只要看到听到其具有强烈特点的标志、口号以及音乐和歌曲,就会联想起或感受到该企业个性的震
CI concept of a unified corporate image design (CORPORATE IDENTITY SYSTEMS) referred to CI. It is the overall business strategy that includes the substantive and non-substantive aspects of the enterprise. Its main purpose and purpose is to comprehensively and comprehensively consider various factors such as the past, present and future of an enterprise, internal and external, design, production and sales as well as operation and management, and systematically adjust its goals and directions, The enterprise itself hopes to be formed in the public as distinct from other corporate image, through a distinctive standardization and unified visual image system (including auditory sense, smell) to the public, whether people go anywhere or in any place, As long as you hear the sign, the slogan and the music and the song with its strong features, you can think of or feel the personality of the enterprise.