移动互联时代,手机是最重要的移动终端,以手机为代表的科技产品成为人们生活中的标配。目前手机零售行业的两大基本形态为传统实体零售门店和线上销售平台。传统手机实体零售门店虽然胜在有体验、氛围和服务,但同时也存在门店租金高、到店客流量小等问题;同样,尽管线上手机销售平台存在一定的价格优势,但消费体验差却是其致命弱点。两者的弊端显而易见,双方都急需变革寻找新的出路,改变势在必行。此时,将“新零售”带入科技产品行业则成为唯一能改变现状 In the era of mobile Internet, mobile phones are the most important mobile terminals, and the technology products represented by mobile phones have become the standard in people’s life. At present, the two basic forms of the mobile phone retail industry are traditional physical retail stores and online sales platforms. Although the traditional mobile phone retail stores win in the experience, atmosphere and service, but there are also stores high rents, traffic flow to the small shops and other issues; Similarly, although the online mobile phone sales platform there is a certain price advantage, but the consumer experience is poor Is its fatal weakness. The drawbacks of the two are obvious. Both sides are in urgent need of reform to find a new way out and change is imperative. At this point, bringing “new retail” into the tech industry becomes the only thing that can change the status quo