一、成都制鞋产业的现状成都的制鞋产业规模很大,有“中国女鞋之都”之称,年产鞋超过一亿双,女鞋产量位居全国第三位,产品销售遍及全国各地,并出口到30多个国家和地区,全球100双女鞋就有一双成都造。成都鞋企经过十多年的发展,已经完成原始积累,逐步向更高阶段发展,从起步时单一的代加工模式发展为三种模式:代加工、代开发、自主品牌。代加工是最简单的生产方式,不需要任何设计,只需要按对方的要求做生产加工,获得的利润率很低。我 First, the status quo in Chengdu footwear industry Chengdu shoe industry is large, “Chinese women’s shoes are ” said, with an annual output of more than one hundred million pairs of shoes, women’s shoes production ranked third in the country, product sales Across the country and exported to more than 30 countries and regions, the world’s 100 pairs of shoes have a pair of Chengdu made. After more than a decade of development, Chengdu shoe has already completed the primitive accumulation and gradually developed to a higher stage. From the start, the single-generation processing model developed into three modes: processing, development and self-owned brands. On behalf of the processing is the simplest mode of production, does not require any design, just do the production and processing according to the requirements of each other, get a low profit margin. I