论文部分内容阅读
中国家电产业再次遭遇日系企业,是全球一体化的分工合作,还是资本为刀、品牌为剑、核心技术和国际市场为诱饵的凶狠杀招?日系企业、依然那样形影相随、不弃不离。中国家电,真正缺乏的是品牌、技术、商业环境,还是这些东西背后乘长风破万里浪式的商业开拓精神?500强的一纸空文让无数英雄竞折腰,而关乎企业核心竞争力的研发投入却捉襟见肘。
China’s household electrical appliance industry once again encountered Japanese companies, is the global integration of the division of labor cooperation, or the capital for the knife, the brand for the sword, the core technology and the international market as a lure killing trick? Japanese companies, still follow each other, do not abandon. What is China’s home appliance industry really lacking is its brand, technology, and business environment, or is it the business development spirit behind these things that breaks through the winds and waves? The top 500 papers have left numerous heroes to compete with, but the R&D investment that is related to the company’s core competitiveness has been Struggling.