经历业绩好于预期的一年后,中国及亚太区的营销人员更加乐观,但仍将更加重视提升品牌忠诚度、整合宣传活动、ROI和总体成效。“你对世界微笑,世界就对你微笑。”对于亚太地区的营销人员来说,2013年就应该是充满成就和成功的一年。蛇年年初,由全球领先的市场研究集团益普索(Ipsos)再度携手 A year after better-than-expected results, marketers in China and the Asia Pacific region are more optimistic but will continue to place greater emphasis on improving brand loyalty, integrating promotional activities, ROI and overall results. “You smile to the world, the world smiles at you.” For marketers in the Asia Pacific region, 2013 should be a year full of achievements and success. The beginning of the snake year, by the world's leading market research group Ipsos (Ipsos) once again hand in hand