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在售后服务竞争日益激烈的大环境下,维修服务质量对于企业的意义越来越重要。经典的质保决策问题通常关心质保期和产品价格的联合决策问题,本文在此基础上进一步考虑了质保维修的服务质量问题。质保期、产品价格以及维修服务质量在产品生命周期内存在动态的关联关系,目前同时考虑此三类因素的研究尚不多见。本文以具有重复购买行为的大众消费品为研究对象,构建了包括成本模型、需求模型、利润模型在内的最优控制模型,并应用最大化原理对模型进行求解分析,在此基础上进一步对最优策略在静态市场和动态市场的应用分别做了具体分析和数值试验。
In the increasingly competitive after-sales service environment, the importance of quality of service for the enterprise is more and more important. The classic problem of quality assurance decision-making is usually concerned with the joint decision-making of the warranty period and the product price. Based on this, the article further considers the service quality of the warranty repair. The warranty period, the price of the product and the quality of the repair service have a dynamic relationship during the life cycle of the product. At present, the research on these three types of factors is still rare. In this paper, the mass consumer goods with repeated purchase behavior is taken as the research object, an optimal control model including cost model, demand model and profit model is constructed, and the model is solved by the maximization principle, on the basis of which, Optimal strategy in the static market and the application of the dynamic market, respectively, made a specific analysis and numerical experiments.