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近几年来,媒体的变革是最深刻也是最具革命性的。以新一代数字技术、信息技术为基础的新媒体正以锐不可当之势冲击传统媒体,它们更加满足了受众的个性化、多元化的需求,给传统媒体带来巨大压力与挑战。但是新媒体与传统媒体在自身的发展中都体现了自身的优点与竞争力。所以传统媒体应该在强大的竞争压力下寻找新的出路,从而与新媒体走上竞合、共荣之路。
In recent years, the media reform is the most profound and most revolutionary. New media based on a new generation of digital technology and information technology are infuriating the traditional media with their irresistible potential. They are more able to meet the individualized and diversified needs of the audience and bring enormous pressure and challenges to the traditional media. However, both new media and traditional media have shown their own advantages and competitiveness in their own development. Therefore, traditional media should look for new ways under the pressure of strong competition so as to embark on the road of co-operation and common prosperity with new media.