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新闻话题:2004年,捷安特成为全球营业收入最高的自行车品牌。70岁的刘金标(捷安特董事长)在接受采访时并不兴奋“:在自行车行业研发能力和工艺水平无法构筑真正的、持久的竞争门槛,如果No.1不变成Only1,第一的宝座随时都可能被别人抢走”。刘金标很清醒,依靠热销和体育营销打造出来的品牌,虽然业绩冲到了世界第一,但品牌内涵还不丰富,远未形成独特的文化和个性。刘金标说:“我有人无,有这样的实力,就可以创造市场的新需求,这个很抽象。但是我始终认为,能够一手创造市场新需求,一手满足市场新需求的话,一个企业才会永续经营。”
News Topics: Giant became the world’s highest-paid bicycle brand in 2004. 70-year-old Liu Jinbiao (Giant Chairman) was not excited in an interview “: R & D capabilities and technological level in the bicycle industry can not build a real, lasting competition threshold, if No. 1 does not become Only1, the first throne May be snatched away at any time. ” Liu Jinbiao is awake, relying on hot sales and sports marketing to create a brand, although the performance rushed to the world, but the brand is not rich in content, far from the formation of a unique culture and personality. Liu Jinbiao said: “I have no one, there is such a strength, you can create new market demand, this is very abstract, but I always think that one hand to create new market needs, one hand to meet the new market demand, then a business will never Continued operation. ”