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性别刻板印象是人们在性别角色上所持有的刻板印象,是一种特殊的社会刻板印象,具有相当的稳定性。人们对于典型的男性或女性是什么样的看法会影响到对事物的认知。性别刻板印象常常使被认知的对象受到先入为主的对待,对人们的认知和行为产生重大的影响。本研究用发送调查问卷方法和观察法,并将采集到的数据语料运用SPSS 16.0从实证研究角度来分析汉语性别刻板印象的称谓语刻板印象以及由此引起的性别接受道歉频次的差异。
Gender stereotypes are stereotypes that people hold in their gender roles. They are a kind of special social stereotype with considerable stability. What people think of a typical male or female affects the perception of things. Gender stereotypes often prejudice the perceived object and have a significant impact on people’s cognition and behavior. In this study, questionnaire survey method and observation method were used, and SPSS 16.0 was used to analyze corpus of Chinese gender stereotypes and the differences in frequency of gender acceptance apologies from the perspective of empirical research.