论文部分内容阅读
今年的北京国际车展上,120辆全球首发车型亮相。其中多款专为中国市场打造的车型,让观众过足了眼瘾。更多中国元素、中国观众喜闻乐见形式的应用,也成为本届车展的趋势。随着中国成为全球主要的汽车市场之一,重视中国市场需求,为中国用户而改变,已成为各大车企在华最为迫切的工作。车展之变,既是各大车企对华政策的缩影,也是企业在华战略布局的前奏。
This year’s Beijing International Auto Show, 120 world premiere models debut. A variety of models designed specifically for the Chinese market, so that the audience had enough eye addiction. More Chinese elements, the Chinese audience loved the form of application, has become the trend of this show. As China becomes one of the major automobile markets in the world, paying attention to the needs of the Chinese market and changing for Chinese users has become the most urgent task for major car companies in China. Auto show change is not only a microcosm of the major Chinese enterprises’ policies on China, but also a prelude to the strategic layout of the enterprises in China.