如果说Chanel降价是个信号,那么,这个信号已经带来了连锁反应:奢侈品将迎来中国市场打折常态化。降价才刚刚开始,后面还有更大的降价潮。一直以来,奢侈品牌在新兴市场国家利用初级市场和初级消费者的不成熟心理,采取了撇脂定价(在产品刚上市时将价格定得较高,抢在竞争者推出相似产品之前收回投资) If Chanel markdown is a signal, then, this signal has brought a chain reaction: the luxury goods will usher in the Chinese market discounts normalized. Price cuts have just begun, followed by a larger wave of price cuts. Historically, luxury brands have taken advantage of the immaturity of primary markets and primary consumers in emerging market countries by taking the price of skimming fat (setting the price higher on the market just before listing, and getting back the money before competitors launch similar products)