二十一世纪是名牌争夺天下的世纪，谁拥有名牌，谁就是老大，反之，就只能被人牵着鼻子走。前不久，在由中国新闻文化促进会主办的中国名牌发展论坛上，官、产、学各界代表对名牌纷纷发表精彩论述。现择要刊出，以飨读者。名牌战略是政府重要政策打击假冒就是保护名牌 万国权（ The twenty-first century is a century where famous brands compete for the world. Whoever has a brand name is the boss. On the contrary, it can only be led by the nose. Not long ago, at the China Top Brand Development Forum sponsored by the China News Culture Promotion Association, officials from all walks of life, officials from various fields, and academics from all walks of life expressed wonderful statements about famous brands. Now we must publish it to readers. The brand strategy is an important government policy to fight counterfeiting and protect brand names.