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本文采用博弈论中的收益矩阵来分析旅游联盟的寻求和维持阶段,得出旅游联盟成功的重要因素:在寻求联盟阶段,成员需要提高对合作的认识;在维持联盟阶段,实力均衡的联盟需要提高成员的违约成本以防止机会主义威胁,力量悬殊的联盟需完善资源投入和利益分配机制以防止“搭便车”现象,形成“按劳分配”的激励机制。最后,文章也指出了其它一些影响因素。
In this paper, the income matrix in game theory is used to analyze the seeking and maintaining phases of tourism alliance and the important factors that lead to the success of tourism alliance are as follows: Members need to raise awareness about cooperation in the stage of seeking alliance; in the alliance stage, Increasing the default costs of members to prevent the threat of opportunism, the alliance of great disparity should improve the mechanism of resources input and profit distribution so as to prevent “free riding” and form the “distribution according to work” incentive mechanism. Finally, the article also pointed out some other influencing factors.