麦克卢汉在《媒介即讯息》一书中提出了这样一种观点:从长远的角度看,真正有意义的讯息并不是各个时代的媒介所提示给人们的内容,而是媒介本身。换句话说,人类只有在拥有了某种媒介之后才有可能从事与之相适应的传播和其他社会活动。媒介最重要的作用就是“影响人类理解和思考的习惯”。在麦克卢汉看来,每 In McLuhan’s book, “Media as a Message,” he put forward the view that in the long run, what really makes sense is not what the media in every age suggests to people, but the media itself. In other words, human beings are likely to engage in appropriate communication and other social activities only after having a certain medium. The media’s most important role is to “influence the habits of human understanding and thinking.” In McLuhan seems, every