当前,国企改革已进入深水区,面对更趋激烈的市场竞争形势,传统国有企业宣传工作如何加快转型,突破观念禁锢,紧跟市场变革步伐,在内聚人心、外树形象、打造特色企业文化等方面发挥重要作用,为企业发展提供思想保障和动力支持,营造稳定、健康和谐的氛围,是当前宣传工作者急需思考并解决的重要问题。 At present, the state-owned enterprise reform has entered the Sham Shui Po District. Facing the more fierce market competition situation, how to speed up the transformation of traditional state-owned enterprise propaganda work, breaking the concept of imprisonment, closely following the pace of market changes, cohesion of people outside the tree image, to create characteristic enterprises Culture and other aspects play an important role in the development of enterprises to provide ideological support and motivation to support and create a stable, healthy and harmonious atmosphere, the current propaganda workers urgently need to think and solve important issues.