当今随着移动网络和手机软件技术的不断革新,手机已逐渐成为继电视和互联网之后又一动漫作品的重要播放媒介。文章对我国手机动漫的发展现状、研发情况、市场前景及适用群体等方面进行系统研究,着重分析了国内外产业现状及未来发展的趋势,并对如何完善我国手机动漫产业,打造本土品牌提供了有益的参考与借鉴。 Nowadays, with the continuous innovation of mobile network and mobile phone software technology, mobile phones have gradually become the important media for playing anime after the television and the Internet. This article systematically researches the status quo, research and development, market prospects and applicable groups of mobile animation in China. It analyzes the status quo of domestic and foreign industries and the trend of future development. It also provides a brief introduction on how to improve China’s mobile animation industry and build local brands Useful reference and reference.