产品离不开广告,广告的实际效果与企业的知名度、产品的知名度以至直接与经济效益利害攸关。因此在广告技巧上,一些企业家和经营者是颇费心机的。五十年代,法国白兰地酒开拓性地打入了美国市场就是典型的一个范例。那是美国总统艾森豪威尔的67岁寿辰前夕,白兰地公司抓住法、美两国人民的友谊做文章,连续报道法国人民为了表示他们对美国总统的友好感情,将选赠两桶极名贵的珍藏已达67年 Products can not be separated from advertising, the actual effect of advertising and corporate reputation, product awareness and even direct economic benefits. Therefore, in terms of advertising techniques, some entrepreneurs and operators are quite struggling. In the fifties, French brandy pioneeringly entered the American market is a typical example. It was on the eve of the 67th birthday of U.S. President Eisenhower. The Brandy Company seized the friendship between the French and U.S. peoples to make a fuss. It was reported that the French people would choose to present two buckets of valuable treasures to show their friendly feelings towards the U.S. President. 67 years