改革开放三十多年来,我国经济飞速发展,城乡居民的生活水平得到了极大提高,旅游已成为人们的一种消费,特别是在城市居民消费结构中旅游占有一定比重。随着我国旅游事业的蓬勃发展,旅游市场营销与开发越来越引起业界广泛关注和重视。本文在研究、分析我国旅游市场营销现状和存在的问题后,提出解决问题的对策及旅游市场开发的思路。 Since the reform and opening up for more than 30 years, China’s economy has been developing rapidly. The living standards of urban and rural residents have been greatly improved. Tourism has become a kind of consumption for people, especially for tourism, which accounts for a certain proportion of urban residents’ consumption structure. With the vigorous development of tourism in our country, tourism marketing and development have drawn more and more attention and attention from the industry. After studying and analyzing the status quo and existing problems of tourism marketing in our country, this article puts forward the solutions to the problems and the ideas of developing the tourism market.