当前,随着世界经济的发展、进步,市场需求情况的变化,企业的市场竞争能力主要集中体现在产品的技术含量和文化理念上。而在现代企业的竞争中,竞争已从表面上的产品竞争转向更深层次的文化理念的竞争。因此,企业文化在当今企业的经营、管理中占据着重要地位并发挥着不可低估的作用。企业文化建设的作用加强企业文化的研究、运用和实践,是企业管理创新的必由 At present, with the development of the world economy, progress and changes in market demand, the market competitiveness of enterprises is mainly reflected in the technical content of products and cultural concepts. In the competition of modern enterprises, the competition has shifted from the superficial product competition to the deeper cultural concept competition. Therefore, corporate culture occupies an important position in the operation and management of today's enterprises and plays a role that can not be underestimated. The role of the building of enterprise culture Strengthen the research, application and practice of corporate culture, is the must for enterprise management innovation