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商品名称的命名既是消费者借以识别商品的主要标志之一,也是引起他们心理活动的条件刺激因素,作为条件刺激因素,它可以刺激消费者的感觉器官,引起条件反射,进而使消费者认识商品。商品名称是该种商品的代号,命名的实质便是选择适当的语言文字来代替特定的商品。因此,给商品起的名字应能准确而迅速地传达它所代表的商品的重要特性、用途和成分。如果你给商品起的名字,令人难懂,便难以在很短的时间内被消费者认识。实际上,许许多多的商品都是遵循了便于认识商品这个原则的。
The naming of commodity names is not only one of the main signs that consumers use to identify products, but also a conditional stimulating factor for their psychological activities. As a conditional stimulus, it can stimulate consumers’ sensory organs, cause conditioned reflexes, and enable consumers to recognize commodities. . The product name is the code of the product, and the essence of naming is to select the appropriate language to replace the specific product. Therefore, the name given to the product should accurately and quickly convey the important characteristics, uses and ingredients of the goods it represents. If you give your product a name that is difficult to understand, it will be difficult for consumers to recognize it in a short period of time. In fact, many commodities follow the principle of easy understanding of commodities.