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本文重点应用4Ps营销策略理论,从房地产营销的产品策略、定价策略、促销策略和营销渠道策略方面进行分析并根据市场境况进行合理的创新。
This paper focuses on the application of 4Ps marketing strategy theory, from the real estate marketing product strategy, pricing strategy, marketing strategy and marketing channel strategy analysis and reasonable market conditions based on innovation.