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账单业务规模下跌;数据库商函市场萎缩;封(片、卡)业务发展受阻……从2013年开始,困扰邮政传统函件业务发展的各种问题接踵而来。面对这样的困局,广东省佛山市邮政分公司函件广告局并没有裹足不前,而是主动出击,以开放而灵活的心态来迎接移动互联网时代带来的科技“福利”。他们将传统函件的DM业务与微信、网信、短信等全新的营销手段相组合,包装成微播业务,开始着手向传统函件客户提供创新服务,为传统函件
The scale of the bill business declined; the market for the database letter of business was shrinking; and the development of the business of blocked cards (cards and cards) was hindered. Since 2013, various problems that plagued the development of the postal traditional mail business have come one after another. Faced with such a dilemma, Foshan City, Guangdong Province, the post office letter Advertising Bureau did not hesitate, but take the initiative, with an open and flexible attitude to meet the mobile Internet era brought science and technology “welfare ”. They combined the traditional mailing DM business with brand new marketing tools such as WeChat, Wang Xin, and SMS into a micro-broadcast service and started to provide innovative services to traditional mail clients,