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从中央电视台1983年首次举办春节联欢晚会起,体育类节目便在春晚中占有一席之地,一定程度上体现了当时社会的体育价值导向。基于此,本研究运用文献资料法、统计分析法等方法对1983-2017年央视春晚含有体育元素的节目进行了分析。研究发现,35年间春晚舞台上的体育节目经历了至少三个方面的变化:体育元素的类型从竞技体育向大众体育倾斜,体育功能的阐述从为国争光向文娱休闲转移,体育运动员形象从“竞技人”向“社会人”转变。这一系列变化显示出人们对于体育的认识正在回归体育的本质价值。
From the first CCTV Spring Festival Gala held in 1983, sports programs have a place in the Spring Festival Gala, to a certain extent, reflects the social orientation of sports value. Based on this, this study analyzed the programs containing sports elements from CCTV Spring Festival Evening of 1983 to 2017 by means of literature review and statistical analysis. The study found that 35 years of sports events on the Spring Festival Gala stage have undergone at least three changes: the type of sports elements from competitive sports to mass sports tilt, sports functions elaborate from glory to glory to recreational sports, athletes image from “Athlete” to “social person” change. This series of changes shows that people’s understanding of sports is returning to the essential value of sports.