移动互联网时代的到来,对传统零售企业带来了较大的冲击,转型开始变得尤为必要。本文首先分析了移动互联网时代下传统零售企业的发展现状,指出了企业发展所面临的问题。在此基础上,以某企业为例,针对不同问题,提出了不同的解决策略,并阐述了策略的应用方法。希望能够为各零售企业提供参考。 With the advent of the mobile Internet era, the traditional retail enterprises have brought a greater impact, and transformation has become particularly necessary. This article first analyzes the current status of the development of traditional retail enterprises in the era of mobile Internet, and points out the problems facing the development of enterprises. Based on this, taking an enterprise as an example, different solutions are proposed for different problems, and the application methods of the strategies are described. Hope to provide reference for retail companies.