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6年前,数字电视广告开始蹒跚学步,6年后的今天,单向数字电视广告全面铺开,双向网络蓬勃发展。对于数字电视广告业,2012年的关键词是整合,是创新。整合的是网络环境,更是过去不成熟的广告资源——去粗取精,主打优势产品;创新的是双向资源——基于双向环境不仅为用户带来更丰富的体验,也为广告营销提供了更为先进的基础。
Six years ago, digital TV ads started toddling. Six years later, one-way digital TV commercials have been rolled out in full swing and the two-way network has boomed. For the digital television advertising industry, the key words of 2012 are integration and innovation. Integration of the network environment, but also the immature advertising resources in the past - to crude and refined, the main advantage of the product; innovation is a two-way resources - based on the two-way environment not only for users a richer experience, but also for advertising and marketing more Advanced foundation.