要想真正解决受众与体育传媒之间存在的矛盾,就需要从体育观赏与体育再消费的角度分析,由于不同地域以及不同文化圈层之间所形成的价值观念具有一定规律与特征,并且有一定的相似性,在这种发展局面下,需要从实际角度出发,积极构建正确的体育意识,创造一种体育价值理念。 If we want to truly solve the contradiction between the audience and sports media, we must analyze from the angle of sports appreciation and sports re-consumption. As the values ​​formed in different regions and different cultural circles have certain rules and characteristics, and A certain similarity, in this development situation, from the practical point of view, we must actively build the correct sense of sports, to create a sports value concept.