利用志书兼营广告 ,有它的背景原因 ,是一种尝试 ,必须客观评价它。利用志书兼营广告 ,为方志界拓宽生存空间开辟了一条可行的发展路子 ,有效地增强了自身实力 ,有利于促进方志事业的向前发展。必须注意和处理好篇幅、内容、依法经营等问题 ,上级业务主管部门和行政单位必须加强领导和指导工作。 It is an attempt to use the advertisement of a book for the sake of its background, and it must be objectively evaluated. The use of Shizhuo 兼营 ads for the local community to broaden the living space has opened up a viable path of development, effectively enhance their own strength, is conducive to promoting the Zhizhi career forward. Must pay attention to and deal with the length, content, business and other issues, superior business departments and administrative units must strengthen leadership and guidance.