特殊商品和服务的广告,由于它的特殊性和重要性,又由于它的不容忽视的每每越轨出格,已经成为全社会普遍关注的焦点。笔者以为有必要对这一全社会普遍关注的问题开展一次探讨和理论。 Because of its particularity and importance, advertising of special goods and services has become the focus of the general public due to its inadvertent tragedy. I think it is necessary to conduct a discussion and theory on the issues of general concern to this whole society.