现在越来越多的有识之士已经认识到市场经济的竞争实质上就是企业文化的竞争。没有文化底蕴支撑的经济,就像是驶进沙漠中的跑车。中外大量成功企业的发展雄辩证明:优秀的企业文化一旦与企业生产经营活动结合起来,就必将成为推动企业发展的强大动力。企业文化一旦形成,其基本价值观要求稳定,但这并不意味着一成不变。如果企业文化不与时俱进,缺少创新,企业文化不但起不到预期作用,相反会成为企业进一步发展的桎梏。因而不断创新企业文化,在企业文化建设中突破与企业经营管 Now more and more people of insight have realized that the competition in the market economy is essentially the competition of the corporate culture. Without the cultural support of the economy, like driving into the desert sports car. The success of a large number of successful Chinese and foreign enterprises eloquently testifies that a good corporate culture will surely become a powerful impetus to the development of the enterprise once it is integrated with the production and business activities of the enterprise. Once the corporate culture is formed, its basic values ​​require stability, but this does not mean immutable. If the corporate culture is not advancing with the times, lack of innovation, corporate culture not only failed to achieve the desired effect, on the contrary will become a corporate further development coveted. Therefore, constant innovation of corporate culture, corporate culture breakthrough in the construction and management of enterprises