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在国际竞争日趋激烈、全球文化相互激荡的大背景下,城市文化的重要地位日益凸现;同时伴随国内旅游行业的飞速发展,旅游需求日趋个性化和主题化。本文研究通过将城市文化建设与城市的旅游发展战略相结合,以城市文化建设为基础,促进新兴主题化旅游的快速发展,同时深度挖掘主题化旅游的人文及物化资源,提升城市文化软实力,增强城市的创造力与凝聚力,促进城市的全面发展,构建城市核心竞争力。
Under the background of increasingly fierce international competition and global cultural turbulence, the important status of urban culture has become increasingly prominent. Meanwhile, with the rapid development of the domestic tourism industry, the demand for tourism has become increasingly individualized and themed. Based on the urban culture construction, this article promotes the rapid development of the new thematic tourism by excavating the urban culture construction and the city tourism development strategy, digs the humane and materialized resources of the thematic tourism deeply, enhances the city culture soft power, Enhance the creativity and cohesion of the city, promote the all-round development of the city and build the city’s core competitiveness.