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大部分中国企业仍然是以销售为驱动,并基于销售业绩分配预算,导致企业更强调促销而不是品牌建设。对于身处中国市场的跨国广告公
Most Chinese companies are still driven by sales and allocate budgets based on sales performance, resulting in companies placing more emphasis on sales promotion than brand building. For multinational advertising agencies located in the Chinese market