奥运会看起来就像个“非卖品”。在整整17天里,一万多名世界最为顶尖的运动员来集中为你诠释“更高、更快、更强”的体育精神,而你却在赛场上看不到任何一个那种在别的体育赛场里四处可见的广告牌。然而,地球人都知道,赛场之外,商业大战硝烟弥漫。这是一个商业的时代,这是一个体育创造价值的时代。在这样一个“大时代”的背景下,奥运会不可能单纯是运动员角逐的赛场,更是各大品牌企业营销角逐 The Olympics looks like a “not for sale”. In a full 17 days, more than 10,000 of the world’s top athletes to focus on your interpretation of the “higher, faster, stronger” sportsmanship, but you can not see in the game any one kind of Other sports arena billboards visible everywhere. However, people on Earth know that commercial wars are filled with smoke outside the arena. This is a business era, this is an era of sports to create value. In such a “big era ” background, the Olympic Games can not simply be athletes competition venue, but also the major brand marketing competition