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随着复合肥市场竞争加剧,产品从多元化的鱼龙混杂到同质化的亮点不足,企业如何以逐年增量的态势稳中求进,成为大家共同面对的问题。如何破解这难题?红日阿康的选择是在注重产品研发的同时,以农化服务为切入点全力发展公司营体系。建立农企连接纽带,提升企业形象农化服务是企农之间共建新农村的联系纽带。1997年成立的“农化服务中心”使红日阿康农化营逐渐成为企业营战略中的王牌之。该机构成立17年来,直致力于为农化提供更好的服务。从发明专业测土箱始,农化服务中心逐步确立了九大专业化管理程
With the intensified competition in the fertilizer market and the lack of bright spots in the product mix from diversification to homogeneity, how to make steady progress with increasing annual volume has become a common problem faced by all. How to solve this problem? Hung On Hong’s choice is to pay attention to product development at the same time, with agricultural services as the starting point to fully develop the company battalion system. The establishment of a linkage between agricultural enterprises to enhance corporate image Agricultural services is the link between enterprises and farmers to build a new countryside. Established in 1997, “agrochemical service center” has enabled Akhong Agrocyberm to gradually become the trump card in the enterprise strategy. For 17 years since its founding, the agency has always been devoted to providing better services for agrochemicals. From the invention of professional soil test box, agrochemical service center has gradually established nine specialized management process