自上世纪70年代以来,文化研究对媒介研究之发展做出了重要的和引领性的贡献,它将媒介研究作为一种社会理论,赋予其批判的和矫正的功能。从这方面看,戴维·莫利(David Morley)的著作举足轻重。追随于斯图亚特·霍尔(Stuart Hall)的概念及其理论研究,莫利将分析思考与经验调查紧密地结合起来,为一个社会学的和矫正性的接受研究奠定了坚实的基础。莫利的研究成果对于开展媒介世界的质性民族志勘察,对于摸清地方语境与全球影响之间复杂的动态关系,或者,对于理解由媒介或 Since the 1970s, cultural studies have made an important and leading contribution to the development of media research. It regards media research as a social theory that gives it its critical and corrective function. In this respect, the writings of David Morley are of paramount importance. Following Stuart Hall’s concepts and theoretical studies, Morley closely integrated analytical thinking with empirical investigations, laying a solid foundation for a sociological and corrective acceptance study. The findings of Molly’s investigation of the qualitative ethnography of the media world are of great importance in understanding the complex dynamic relationship between the local context and the global impact,