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一时下。大陆上几乎所有的影视、体育明星都在广告中粉墨登场,以这样或那样的方式为广告主说好话。广告中“明星热”很火爆,究其原因,笔者认为有以下几方面:(一)容易为产品建立熟悉感美国广告大师詹姆斯·韦伯·杨曾指出:广告发挥作用的首要原则是广告要“为产品建立熟悉感”。人们总是
One time. Almost all film and sports stars on the mainland have made their appearance in advertisements and used good or bad ways to tell good things to advertisers. The “star hot” in advertisements is very popular. The author thinks that there are the following aspects: (1) It is easy to build familiarity with the product. The American advertising guru James Weber Yang once pointed out that the first principle that advertising plays is advertising. To “establish familiarity with the product”. People are always