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广播电视媒体发展到现在,从技术的进步、辐射的地域、影响的层面到受众的期待,都已今非昔比,因此在制定广播电视发展战略时应体现与时俱进,且需进行重新调整和定位。当然,与其他广电媒体一样,城市广电媒体首先要在节目好听、好看上做文章。受众喜闻乐见的任何事、任何人、任何问题,都应成为城市广电媒体关注的内容。但另一方面,笔者认为,在当前形势之下,城市广电媒体更需要从自身特点出发,做好抢优势、抓服务、重互动、
Since the development of radio and television media, the progress of radio and television media from the area of technology and the level of influence to the expectation of the audience has become quite different. Therefore, when formulating the development strategy of radio and television, we should reflect the progress with the times and need to be re-established Adjust and position. Of course, like other radio and television media, the city radio and television media must first be good-looking and good-looking. Anything, any person, any problem that the audience likes to hear, should become the content that the city broadcasting media pays close attention to. However, on the other hand, the author believes that under the current situation, the city radio and television media need to proceed from its own characteristics, do a good job of grabbing advantages, grasping services, re-interaction,