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广播电视行业的资金管理是广播电视行业财务管理工作中的重要组成部分。我国长期以来对广播电视单位实行以行政事业为主的体制机制的资金管理,重视事后的经费核算和资金管理。新形势下广播影视业的发展面临着重要挑战,新兴媒体的快速发展,国家三网融合脚步的加快推进,使广播电视业有了新的时代特征:一是以科学发展观推动宣传和意识形态,掌控舆论和引领导向的水平与能力,营造和谐社会环境和氛围,二是广播影视业最新改革发展的实质是要作为一个重要的产业经济部门,为社会创造经济价值,其三是新技术和新媒体与广播影视业深入融合,其四是人民群众对内容产品质量和数量的需要日益增长。新的形势、新的特征对广电的资金管理提出了新的要求。本文着重对新形势下广电行业资金管理存在的问题进行简单探讨并提出相应的对策建议。
The fund management of the radio and television industry is an important part of the financial management of the radio and television industry. For a long time, our country has implemented the fund management of radio and television units based on the administrative system and institutional mechanisms, and attached importance to the post-accounting and treasury management. In the new situation, the development of radio, film and television industry faces important challenges. The rapid development of new media and the accelerating pace of national triple play make the radio and television industry have the new characteristics of the times: First, to promote propaganda and ideology with the scientific concept of development , Control public opinion and lead the level and ability to create a harmonious social environment and atmosphere, the second is the essence of the latest reform and development of radio, film and television industry as an important industrial and economic sector, to create economic value for the community, the third is the new technology and New media and radio, film and television industries are in-depth integration. The fourth is the growing demand of the masses for the quality and quantity of content products. The new situation, new features of the fund management of radio and television put forward new requirements. This article focuses on the existing situation of fund management in the radio and television industry under the new situation to briefly discuss and put forward corresponding countermeasures and suggestions.