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在以互联网为代表的新媒体时代,如何运用好媒体融合平台,整合利用各方资源,帮助商家增加销量、提升品牌影响力,同时打破目前的广告市场困局,取得叫好又叫座的营销效果,是摆在所有传统报业眼前的重大经营课题。为此,烟台日报传媒集团充分运用融合思维,强力推出“惠惠激吻·让爱有家”大型地产营销活动,该活动策划紧贴市场需求,组织分工科学完备,整合资源联合营销并实施精准化数据营销,取得了良好的社会效益和经济效益。
In the era of new media represented by the Internet, how to make good use of the media convergence platform, integrating the use of resources from all sources, helping businesses to increase sales volume and brand influence while breaking the current advertising market dilemma and achieving good and influential marketing results, It is a major management issue in front of all traditional newspapers. To this end, Yantai Daily Media Group make full use of the integration of thinking, strongly launched “benefits kiss, let love have a home ” large-scale real estate marketing activities, planning activities close to the market demand, organizational division of science complete, integrated resource marketing and The implementation of precision data marketing, achieved good social and economic benefits.