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1 搜狐登山做秀:极限的另类营销2003年5月21日,“2003中国搜狐登山队”成功登上珠穆朗玛8848.13米顶峰。此次活动搜狐网作为独家增值内容提供商,联合了中国移动、摩托罗拉等多家公司并充分发挥各自的优势,成功地以彩信的方式报道了登顶的全过程。在此次活动中,搜狐最终的目的就是通过成功攀登珠峰,进而体现50年来人类在通讯技术方面的发展,并充分利用包括海事卫星、移动技术,把情况以图像、文本的形式准确的传送到搜狐的新闻中心。
1 Sohu climbing show: the ultimate alternative marketing May 21, 2003, “2003 China Sohu climbers ” Mount Everest successfully 8848.13 meters peak. The event as exclusive value-added content provider Sohu.com, combined with China Mobile, Motorola and many other companies and give full play to their respective advantages, successfully reported the top of the whole process of MMS. In this event, Sohu's ultimate goal is through the successful climb Mount Everest, and then reflect the development of mankind in communications technology over the past 50 years, and make full use of maritime satellite, mobile technology, the situation in the form of images, texts accurate transmission To Sohu's news center.